Johanna is a designer and a innovator, leading Reima’s digital development. Reima is Finnish children’s premium outdoor clothing brand, that is now heavily digitalizing and internationalizing it’s business, growing fast with operations in 30 and web shops in 9 countries.
Turning a 70-year old iconic kid’s clothing brand into a start-up and digital service innovator is a challenge that has inspired ReimaGO birth – the world’s first kid’s activity sensor.
Johanna’s background is in the first big wave of internet, working in the leading international design agencies and start-ups.
ReimaGO – World’s First Activity Sensor for Kids
ReimaGO is a brand new way of adding more fun to kids’ outdoor activities. By using ReimaGO application you and your kid together will see how the energy of movement accumulates in the ReimaGO sensor, and your kid can have fun using it in the app’s playful scoreboard. ReimaGO is developed together with Suunto.